Ikon Pass wins first Gold Telly Award with “Do Winter” video campaign


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DENVER – (COMMERCIAL THREAD) –Alterra Mountain Company received a 2021 TV Gold Trophy in the Online Advertising category – Campaign for its “Make winter”Ikon Pass video series produced by Stept Studios. This is the very first Gold Telly Award and the third consecutive recognition of Ikon Pass promotional campaigns. Ikon Pass also received a Silver Telly Award in 2019 and 2020.

The four-part ‘Do Winter’ short video series was released in November 2020 to build excitement for the 2020/2021 winter season and encourage Ikon Pass holders to trade in their forced new hobbies for the pandemic against their favorite winter adventures. Released on social media and via endemic media partners as the snow began to fall in North America, the videos were designed to inspire outdoor enthusiasts and infuse a bit of collective humor into the Ikon Pass community. after difficult months.

The Telly Awards recognize excellence in video and television across all screens and are judged by a panel of over 200 industry leaders. The Telly Awards were founded in 1979 and recognize excellence in local, regional and cable television commercials, as well as in non-broadcast video and television programming. Receiving more than 12,000 nominations from 50 states and five continents, the Telly Award winners represent the work of some of the world’s most respected advertising agencies, television stations, production companies and publishers.

“We are honored to receive a Gold Telly Award for the Ikon Pass ‘Do Winter’ video campaign and are delighted to be recognized for the third year in a row,” said Erik Forsell, Director of Marketing, Alterra Mountain Company. “This is a testament to the exceptional creative work of our team, which continues to push the boundaries. We wanted to provide inspiration to the Ikon Pass community, and we’re happy that the content resonated with skiers and snowboarders during this very unusual winter.

Gold winner 2021

Make winter: the baker

Make winter: the shipbuilder

Making winter: the puppeteer

Making winter: the filmmaker

Silver winner 2020

It’s not winter

Episode 1 РThe Caf̩-ski

Episode 2 – Carpooling

Episode 3 – The Trial

Episode 4 – The Slip-n-Slide

Episode 5 – The Stairmaster

Episode 6 – The Office Rail Rally

2019 silver winner

My Ikon: my father

About the Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort and Killington in Vermont; Windham Mountain in New York; Snowshoeing in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit in Snoqualmie, Washington; Mount. Bachelor’s degree in Oregon; Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the largest heli-skiing and heli-touring operation in the world. For more information, please visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-skiing operation, offering the Ikon Pass, the new standard in seasonal packages. The company owns and operates a range of leisure, hospitality, real estate development, food and beverage, retail and service businesses. Based in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is steeped in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s diverse family of playgrounds spans six US states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoeing in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a global helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors the uniqueness and authenticity of each destination and celebrates the legendary adventures and the lasting memories they bring to everyone. For more information, please visit www.alterramtnco.com.

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